British Council Ireland and the UK Department of Business and Trade are happy to support delegates Jo Mangan and Aisling Murray at South by Southwest (SXSW) London this week.
What is SXSW London?
SXSW London is the UK edition of the globally recognised SXSW festival, expanding its long-standing mission to showcase innovation across digital arts, creative technology, music, film, gaming, and future-focused ideas. SXSW London comes alive across over 20 community-based venues - from the Truman Brewery to Shoreditch Town Hall. The festival is a dynamic conference, music showcase festival, and screen festival which weaves seamlessly through the heart of the city.
Our delegation
As part of the UK Government’s Department for Business and Trade initiative to strengthen international and bilateral creative collaboration, British Council Ireland have been invited to identify and nominate 2 delegates from Ireland. British Council Ireland have selected two thought leaders from the cultural sector who are innovating creative technology and digital arts in Ireland. Aisling Murray, Founder of BETA Festival, and Jo Mangan, Director and CEO of The Performance Corporation, have previously engaged with partners in the UK, particularly in Northern Ireland, and are delighted to represent Ireland and highlight creative and cultural sector thought leadership as DBT delegates at the inaugural SXSW London event taking place from 1 to 4 June 2026.